Many economic stakeholders and representatives of civil society refuse to give up and continue to defy obstacles one after the other to anticipate our future needs: innovation is both their watchword and their source of inspiration. Florence Joubert is a photographer based in Brest in western France. She trained at the École Nationale Supérieure des Arts Décoratifs in Paris and enjoys exploring different professional worlds through her photography. She is equally at ease with the art of portraiture as she is with landscapes, creating a soft intimacy with the subjects she captures. In recent months, she has taken to the roads of the Morbihan region of France to meet these innovators, these women and men concerned about a sustainable society. These pioneers include a nursery with an educational project focused on the natural world, a former medical representative now working to support local production, and an agri-food company promoting quality and direct sales. All testify to the excellence on offer in Morbihan and all are perfect ambassadors of a region that is looking to the world of tomorrow.
ARBORETUM
We live in an age of disruption. This extraordinary, brutal year, marked by an unprecedented global health crisis, has sown the seeds of radical change in the way we understand the modern world and in our consumer habits. Our economy will now be subject to new constraints, and new hopes too. Taking care of our planet, looking for new clean sources of energy, buying locally produced goods, placing our trust in the collective, moving forwards together, and better understanding the benefits that the digital and technological revolution brings in a world that is emerging from lockdown to establish a new future: change is imperative if we want to bring joy back into our lives.
Many economic stakeholders and representatives of civil society refuse to give up and continue to defy obstacles one after the other to anticipate our future needs: innovation is both their watchword and their source of inspiration. Florence Joubert is a photographer based in Brest in western France. She trained at the École Nationale Supérieure des Arts Décoratifs in Paris and enjoys exploring different professional worlds through her photography. She is equally at ease with the art of portraiture as she is with landscapes, creating a soft intimacy with the subjects she captures. In recent months, she has taken to the roads of the Morbihan region of France to meet these innovators, these women and men concerned about a sustainable society. These pioneers include a nursery with an educational project focused on the natural world, a former medical representative now working to support local production, and an agri-food company promoting quality and direct sales. All testify to the excellence on offer in Morbihan and all are perfect ambassadors of a region that is looking to the world of tomorrow.
ARBORETUM